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WhatsApp Automation

Raffs Sync turns operational events into communication automatically — notifications, updates, routing, and escalation — delivered via WhatsApp where appropriate.

The goal is simple: the right message, to the right person, at the right time, without staff manually typing status updates or chasing information.

💬 Event-driven notifications 🧭 Message routing 🚨 Escalation alerts 📄 Template-first
Raffs Sync WhatsApp automation triggered from operational events
Event-driven messaging: status changes trigger WhatsApp notifications automatically, with escalation when exceptions occur.

What gets automated

Common automation patterns include:

  • Status updates (received → in progress → ready → completed)
  • Delay alerts (stalled stages, SLA risk, missing confirmation)
  • Exception escalation (failed syncs, missing mappings, revoked access)
  • Internal routing (kitchen, bar, dispatch, operations, finance)

Routing: messages go where they belong

WhatsApp works best when messages are intentional. Raffs Sync routes notifications based on outlet, role, priority, and workflow stage — avoiding noisy “everyone gets everything” group chats.

  • Outlet-based routing (multi-location operations)
  • Role-based routing (ops, finance, dispatch, management)
  • Priority-based escalation paths

Templates & compliance-aware messaging

WhatsApp Business often requires approved templates for certain message types. Raffs Sync is designed template-first for predictable delivery and compliance-friendly workflows.

  • Approved templates for key notifications
  • Consistent wording and branding
  • Reduced risk of deliverability issues

Examples

Customer updates

“Your order is confirmed.”
“Now preparing.”
“Ready for pickup.”

Operational alerts

“Sync failed: invoice not created.”
“Stock mapping missing: SKU-123.”

Escalations

“Event stalled 15 minutes.”
“SLA risk: dispatch not assigned.”

Translation: fewer phone calls, fewer “any update?” messages, and faster response when something actually needs attention.

Pair it with Live Status Boards

WhatsApp is your push. SDS is your live view. Together they give teams immediate awareness and fast action.

Want to design your message flows?

Tell us your stages and who needs to know what. We’ll help design routing and escalation rules that reduce noise and increase speed.